OUR MAKEUP WAS BORN IN A LOS ANGELES PHOTO STUDIO AND PUT TO THE TEST BY PROFESSIONAL MAKEUP ARTISTS AND PHOTOGRAPHERS. RIGHT AWAY WE KNEW THAT OUR PRIMERS, FOUNDATIONS AND LIPSTICKS (ALL MADE CRUELTY-FREE) WERE THE SECRET TO PERFECT PICTURES. INSPIRED BY OUR ON-SET EXPERTISE, WE MAKE HIGH-QUALITY, SUPER-COMFORTABLE PRODUCTS THAT GIVE YOU THAT GORGEOUS LOOK ANYTIME, ON OR OFF DUTY, IN FRONT OF THE CAMERA OR BEHIND THE LENS.